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: Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition

ISBN : # | Date : 2004-01-01

Description :

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by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

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by Mark Stickdorn : This is Service Design Thinking: Basics-Tools-Cases

ISBN : # | Date : 2012-12-20

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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

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by Sven Zöller : Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)

ISBN : #3835003887 | Date : 2006-07-26

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CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662446847 | Date : 2015-05-27

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PDF-6b8d3 | CSR im Handel – Wertschöpfung oder Marketing-Gag?Der Verbraucher vertraut dem Handel, nachhaltige Anforderungen aus der Kundenperspektive in trendigen, innovativen, wert- und sachgerechten Produkten / Services wiederzufinden. Hier besteht häufig ein Gap am Point of Sale zwischen Preisdiskussionen, nachhaltigen Differenzierungsmerkmalen und vernachlässigten Kundenwünschen. CSR bietet dem Handel… CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition)


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by Peder Inge Furseth : Innovation in a Consumer Society

ISBN : #0198705115 | Date : 2016-03-28

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PDF-cda8e | This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting… Innovation in a Consumer Society


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Innovation in a Consumer Society by by Peder Inge Furseth

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by Annelie Roggenkamp : Integration of location based services into the social CRM strategy

ISBN : #3656435146 | Date : 2013-06-10

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PDF-410f3 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on… Integration of location based services into the social CRM strategy


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by Rick Hill : Fishing For Leads: Change Your Bait, Sharpen Your Hooks, and Reel in New Business!

ISBN : #1475914989 | Date : 2012-04-25

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: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

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PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Manish Grover : Connected!: How #Platforms of Today Will Become Apps of Tomorrow

ISBN : #0692358722 | Date : 2017-04-07

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PDF-3788b | The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt and begin implementing them NOW, so we don’t have to struggle to play catch up.The promise of the future is that the world will be connected. Our platforms should be too.It won’t be just about developing platform… Connected!: How #Platforms of Today Will Become Apps of Tomorrow


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by David W. Cravens : Marketing Strategy: AND Strategic Marketing Management Cases

ISBN : #007710823X | Date : 2004-02-01

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ISBN : # | Date : 2014-06-06

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49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF




by Roland Löscher : 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)

ISBN : #3834923826 | Date : 2010-09-28

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by Mikel Harry Ph.D. : Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations

ISBN : #8129117738 | Date : 2006-03-21

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